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NOKIA
NOKIA

Concept
Complete identity revamp for Nokia phone company. The company is undergoing problems due to rivals in the phone market. Therefore the rebranding should make their visual tone more diverse, energetic and flexible, and to increase their product range to further establish themselves beyond the mobile phone industry therefore becoming something fresh would be the new visual tone for the company.
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Identity Systems
CJ Direction, Design, Execution
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Storyboard StationerySeries Stationery
Stationery
The set of letterhead, name cards and envelopes, each for a range of products under the series to be sent out to owners who own that series of phone.
Nokia Web
Nokia Website
A cleaner website is created with less clutter so the focus can be on the products, the phones are also categorized based on their series, each having its own color on the website.
Info
Packaging Packaging Packaging
Packaging
The packaging has the barcode wrapped on the exterior of the box, giving it an technical look, but also makes it easy to scan the barcode. the colors are revealed once the packaging is opened.
Boot Screen
Boot Screen
A more lively boot screen that scans across the screen filling in the screen, the logo is revealed as more of the lines pass the screen. Once the colors are filled, the phone starts.
Guidelines Poster
Identity Guidelines Poster
Instead of a guidelines book, the guidelines poster is created so it could be hung in the office, it gives a quick overview and can be distributed digitally as an interactive PDF.
Poster Nokia Building