As part of the Museum of Pasadena, this was a new exhibition to showcase work by Doug Aitken. Interactive poster and website was created to promote the event in an interesting way.

The poster was part of the exhibition, which read 'We are safe as long as we keep moving" This was repeated to show the continuous movement. Each time it was repeated, the next word within the sentence is highlighted. When the AR application is placed over the poster, you would only be able to see the highlights. Within the typography is the actual work of the exhibition being masked out by the typography.

The website was first rendered in 3d, it represents the museum itself and shows how the work was going to be displayed in and outside the museum, as well as additional information.