
ÜBER BY SHISHEIDO
Concept
Men hair grooming needs have never been met by most hair products, only lately do men start to have a wide range of facial products that gives the same
attention as many women facial products are, therefore there is a need for a product driven to take care of man’s hair in a way that pays as much attention
and effort as a facial product. That is why ÜBER is here to meet the needs of
the ultimate male.
Info
Identity \ Packaging
CJ Direction, Design, Execution
CJ Direction, Design, Execution
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Point of Sale
Designing the point of sale display to represent and mimic the actual spray bottles, and using it as a shelving system for the products.


Phone Application
The phone application is one that takes the users to the hair of the day, therefore if users of Über products are lost as to what hairstyles are trending, they are able to access it from the qr codes on the bottles.

Concept
For the launch event of the new product, white whisky is made for the event under the same branding.